The Color of Marketing

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By acting as a type of non-verbal communication, the colors chosen for your touchpoints affect the way your target audience views your product or service. Often clients tell us that they like this or that color, or think that a particular combination of colors is their “favorite”.

Often, we find ourselves educating our clients about the various aspects of marketing. Color, in design, is one of the many important factors which influence buying behavior and brand recognition. At Purely Branded, we feel it’s important to invest some time examining your target audience and considering the impact your color choices will have. Remember that color choice should not be about the designer’s preference, or that of the client. We develop touchpoints that engage the target audience, and elicit a specific response.

Take a look at our latest infographic below to understand the psychology of color, and how it can influence your potential clients.

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