Brighter Days – Towards Employment


THE Client

Since 1976, Towards Employment has helped more than 120,000 low-income and disadvantaged adults in Greater Cleveland prepare for jobs, get jobs, keep jobs and move up the career ladder. Beginning in 2004, the organization has successfully taken on the challenge of placing ex-offenders in full-time, permanent jobs.

THE Challenge

Towards Employment required a website to promote it’s annual fundraising event. This year’s theme was Brighter Days. The new website design needed to provide the needed information for existing and potential donors. Additionally, Towards Employment also needed a way for attendees to submit their meal requirements as well as have the ability to buy raffle tickets online.

THE Solution

Purely Branded delivered a Brighter Days website that achieved Towards Employment goals. In addition to providing event information, a custom platform was developed to allow attendees to submit meal requirements. This allowed both individual attendees and those who purchased an entire table to easily accomplish this online. Purely Branded integrated a PayPal shopping cart to allow for event and raffle tickets to be purchased directly through the Brighter Days website.