CHS is one of the nation’s leading providers of physical, occupational and speech therapy services to the long-term care industry. CHS serves profit and non-profit skilled nursing, greenhouse, hospitals, assisted and independent living, long-term acute care facilities.
The difference between CHS and its range of competitors is the company’s commitment to comprehensive person-centered care. Most of CHS’ competitors preach it, CHS lives and delivers it. We needed to communicate the importance and authenticity of the company’s complex philosophy, individualization of resident and client relationships, and how it achieves facilities’ clinical, operational and financial goals.
Simplification and separation. Where the majority of CHS’ peers have websites cluttered with information, we simplified the company’s messaging and presentation with large images and visual explanations. With a wide range of integrated services, we streamlined all content through smart, elegant navigation and visual devices including icon sets and primary messaging. Additionally, with our web work leading the way, we redesigned all of CHS’ sales materials, trade show booth, and social media.