ReefTools is the hub for “all things reef.” Founded by an entrepreneur as a web-based business rooted in his passion, has become the premier destination for reef and aquarium enthusiasts. Today, ReefTools serves thousands of members and is the premium product marketing and sales platform for a range of industry suppliers.


Purely Branded was charged with developing an online community for reef and aquarium enthusiasts. From development of the ReefTools brand to every nook and cranny of this deep and dynamic website, ReefTools had to immediately capture user interest with hard-to-find and compelling content and keep them through a range of community-building techniques. Additionally, ReefTools required a comprehensive social media program to attract user attention and lead them to the community.


Purely Branded created a brand and community, ReefTools, that is synonymous with an honest love of the reef and aquarium community. The ReefTools community offers comprehensive information, product reviews, videos, as well as special deals and discounts. To date, with no for-paid marketing, the ReefTools community has grown to include thousands of members and serves a rapidly growing number of industry suppliers.