The Advance Group


THE Client

The Advance Group is a renowned leader in strategic communications consulting. The firm represents political candidates, not-for-profits, corporations, advocacy groups, and labor unions. The Advance Group has managed a number of national initiatives, including some of the most closely watched political races and events.

THE Challenge

The Advance Group needed a redesigned website that positioned it as a player on the national stage by highlighting its expertise and campaign successes. The Advance Group website also needed to act as destination for news and information on the firm’s clients. With a large client base, the website required both a dynamic interface, as well as backend for simple maintenance.

THE Solution

Purely Branded developed The Advance Group’s website to achieve the firm’s dual objectives. To position The Advance Group appropriately, Purely Branded developed a sophisticated user interface that enabled easy access to a wide range of media (video, audio, etc.) highlighting the firm’s reach and capabilities. The responsive design allowed The Advance Group to provide a full website content to desktop, tablet and mobile users alike. To enable ongoing Purely Branded developed an intricate CMS that enabled staff to easily post, organize and chronicle firm and client information.